Mrs H. wrote:What is important is probably the action itslf rather than th person who is doing it. Neither of th last two cover picture portray real action, drama or passion - I don't think you ned to be an elite - or even young to demonstrate that.
Quite. My favourite example of where we go wrong is at Glenmore Lodge. For anyone who doesn't know, Glenmore is an Outdoor Activity Centre near Aviemore which also hosts the Scottish National Orienteering Centre. The World Champs has been held twice fairly nearby, with the WOC99 relay taking place just down the road. In the Lodge foyer are a load of large display posters depicting the different activities available. Most of them look amazing, filled with fit-looking types hanging off rocks, canoeing down waterfalls and climbing up vertical sheets of ice. The orienteering poster, by contrast, shows a group of unathletic-looking people kneeling down copying up their courses at a Moravian colour coded event. A less enticing portrayal of orienteering would be hard to imagine. I don't know who was responsible for putting that imagethere, but whoever it was deserves shooting.
The point is that both posters and magazine covers should appeal to people who aren't currently in the mainstream of the sport. In the main, this will involve either dynamic portraits of fit young (or sometimes not so young) things, or else spectacular background scenery - one of the sport's other selling points. People subscribe to a magazine on the basis of its content, but they pick it up for the first time on the basis of the cover.
Patrick
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