Lets say a particular county can get 1000 entries per yearin a particular county from runners looking for a super dummed down version of orienteering that doesn't take any more navigation skill than can be picked up at the start briefing. That's 100 runners at 10 events, quite achievable. At a modest £5 an entry = £5000. Assuming this leaves £3000 after overheads, that gives quite a lot of possibilities.
So all we need to do is to not try and market this runners orienteering as 'introductory' or 'newcomers' but as an end in itself. Most runners won't have any ambition to progress to technical orienteering, but if they keep coming for the easy stuff they keep generating the money.
So what to do with the money? One option is to subsidise mainstream orienteering, eg a new map where one wasn't affordable. Another is to spend the money on the minority of runners who will want to progress to technical orienteering seriously. If it's 1 in 20 of the runners turning up for easy orienteering, that's maybe 10 people a year, quite a decent growth rate for many clubs.
As it happens £3000 a year is about the amount club nights were getting in their first year start up from BOF/SportEngland. We found that, with some income from people on the night, this was enough to pay a coach for 40 evenings a year and for overheads. Of course it doesn't have to be school hall orienteering or even coaching. You could pay someone else to put on 40 small orienteering events with a learning element, eg the 100 variations on a score event as described in Compass Sport, and the club wouldn't need to find a coach.
Such initiatives would be a good bet for a government grant, so maybe the £3000 might be matched from another £3000 for new kit from a grant.
If I were in TVOC I would be thinking very hard about something more ambitious like this rather than the traditional conservative response of sending some emails, and offering 1 or two coaching sessions a year etc. It sounds like Mike is well in the zone with his publicity and such a development opportunity is worth exploiting whilst it's there.
