Ask Jeeves UK has launched two new services that provide users with online maps and travel directions.
To commemorate the launch, Ask Jeeves commissioned YouGov research to reveal the orienteering abilities of the UK population.
The research reveals that 36% of us are not able to read a map properly and have even come close to missing out on a meeting as a result.
A further 7% don’t turn up at all, suggesting we really aren’t as expert as we’d like to think when it comes to map reading.
“Despite the fact that 66% of those surveyed claimed to read maps regularly, the time-stretched traveller still gets baffled when faced with your average A-Z,” said Ask Jeeves VP of European product development Tony Macklin.
“Having hectic lives often means back-to-back appointments, and more opportunities to lose your way. Offering concise online directions for even the least map-literate individual just makes life easier.”
Survey Says Good Map Reading Makes Life Easier
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