Prizes for Publicity
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Re: Prizes for Publicity
You definitely get three prizes - come and find me at the JK - but don't clear the sideboard as my old dad used to say - the prizes are very modest. any more for any more? It's been a bit quiet on this front lately - look for a re-launch in next CompassSport
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Mrs H - god
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Re: Prizes for Publicity
There was more, because this
was broadcast more than once. We heard it twice during the week at about 06:30, which is the only time of day we tend to listen to that station. Seems quite likely it was at other times as well.
1 minute recording on BBC Surrey radio station at start of week regarding our forthcoming Saturday Series event at Frith Hill
was broadcast more than once. We heard it twice during the week at about 06:30, which is the only time of day we tend to listen to that station. Seems quite likely it was at other times as well.
- Snail
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Re: Prizes for Publicity
Snail wrote:
There was more, because thiswas broadcast more than once. We heard it twice during the week at about 06:30, which is the only time of day we tend to listen to that station. Seems quite likely it was at other times as well.1 minute recording on BBC Surrey radio station at start of week regarding our forthcoming Saturday Series event at Frith Hill
Thank you Snail for letting me know that - I won't ask Mrs H for a prize for each time it was played!
- Happy
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Re: Prizes for Publicity
Happy wrote:2009/2010 - Ave 146
2010/2011 - Ave 168
2011/2012 - Ave 192
2012/2103 - Ave 208
Yesterday for the second time this season we beat our ever highest attendance with 241 entries which with many Junior pairs and families meant over 300 at a low-key Level D event.
Wow. That's dead bloody brilliant!
You'll be able to put your prices up soon - supply and demand and all that.
Out of interest, are there any clubs out there charging extra for junior non-members? Moravian has a policy of giving all members (senior AND junior) discounted rates at ALL events. It's a great incentive to translate all this interest into bigger membership.
- Sunlit Forres
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Re: Prizes for Publicity
Sunlit Forres wrote:Out of interest, are there any clubs out there charging extra for junior non-members? Moravian has a policy of giving all members (senior AND junior) discounted rates at ALL events. It's a great incentive to translate all this interest into bigger membership.
Yes, we have just changed our fees for 2013 and will be charging more for non-member juniors at local events.
We aren't doing it to translate into bigger membership, rather than make a better surplus from people who don't come back and therefore reduce the increase that would be required from members. Each year we get 40-50 new members, but most of these ie 30-40 don't renew and the other 10 fail to renew for a third year.
Simon Firth - ESOC
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- smf
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Re: Prizes for Publicity
SMF wrote:most of these ie 30-40 don't renew
Yes, we see a bit of that too Simon. Clubs in our situation need to be asking ourselves why these members are drifting away.
I do sometimes wonder if we orienteers are as friendly as we pretend to be - ie if you see someone at your club's event and don't recognise them, introduce yourself and ask how they got on.
I once tried an exercise at a committee meeting and picked some specially-selected names from the club membership list. I asked committee members who these people were. The results were as expected. I'm as guilty as the next man, but I'm determined not to be in future.
I do agree that we need to be charging more to the people who don't contribute to making orienteering happen. However,there are club members in most clubs who never help out, but more often than not it's because few people know who they are, and nobody asks them to.
- Sunlit Forres
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Re: Prizes for Publicity
smf wrote: Each year we get 40-50 new members, but most of these ie 30-40 don't renew and the other 10 fail to renew for a third year.
That is a very impressive influx of members. The reason for their loss of retention by the club...
Sunlit Forres wrote:I do sometimes wonder if we orienteers are as friendly as we pretend to be - ie if you see someone at your club's event and don't recognise them, introduce yourself and ask how they got on.
.... is not necessarily due to lack of recognition etc. Surely not for them all. If they are returning for event after event then they will meet people.
I think we need to look at the product we are 'selling' to these new members. Are there enough events for them to go to. Is the orienteering too difficult? Is training/coaching offered by the club at any other time? There are enough of them in the same boat you would have thought, so are you meeting their 'sport' needs? Are they getting from the sport what they thought they would get when they first came? In other words was your advertising misleading or you didn't carry on with the message for long enough.
I would love to learn more about the situation. There must be lessons for all clubs there!!
I know that we have lost a few family membership units over the years because they probably found it too energetic and 'sporty' and maybe because it took too much effort to keep the whole of the family group motivated to come along.
We find the very best route is to catch youngsters through school events and they bring their reluctant parents along.... who very soon realise they like it as well.
- RJ
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Re: Prizes for Publicity
I wonder if some of the drifting away is to do with the transition from friendly, small, summer series (or similar) events to the more daunting regional league event. It is a pretty big leap to make. All of a sudden those helpful and friendly experienced orienteers have other things on their mind and may not be so readily available for some ad hoc coaching, advice, etc.
May be clubs could consider some sort of mentoring scheme to ease that transition?
May be clubs could consider some sort of mentoring scheme to ease that transition?
We built a club entry system so you don't have to! racesignup.co.uk
- oo_wrong_way
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Re: Prizes for Publicity
Happy wrote:Yesterday for the second time this season we beat our ever highest attendance with 241 entries which with many Junior pairs and families meant over 300 at a low-key Level D event.
Speaking about the 4 P's of marketing (roughly translated as putting the right product in the right place at the right price with the right promotion), what would it take to get these juniors and families (or any other) to the South East Championships at Westerham on Sunday? Under an hour from Camberley to Westerham. Prizes for W16 and under currently a certainty for finishers .
Edit: OO wrong way's post crossed in cyberspace.
- SeanC
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Re: Prizes for Publicity
Happy wrote:
Yesterday for the second time this season we beat our ever highest attendance with 241 entries which with many Junior pairs and families meant over 300 at a low-key Level D event.
SeanC wrote:
Speaking about the 4 P's of marketing (roughly translated as putting the right product in the right place at the right price with the right promotion), what would it take to get these juniors and families (or any other) to the South East Championships at Westerham on Sunday? Under an hour from Camberley to Westerham. Prizes for W16 and under currently a certainty for finishers
The biggest translation is getting juniors who attend the SN Saturday Series to do more than the local once a month event and go slightly further afield, which might not be that further afield when you see how close some BKO and GO events are. Saying that I believe that many of the keener SN juniors are actually SCOA qualified and could well be participating in the SCJS Squad and SCOA League events over this coming weekend.
- Happy
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Re: Prizes for Publicity
RJ wrote:smf wrote: Each year we get 40-50 new members, but most of these ie 30-40 don't renew and the other 10 fail to renew for a third year.
That is a very impressive influx of members. The reason for their loss of retention by the club...
This influx has occurred every year for at least the last 4-5 years, but our membership has only increased from about 175 to 210. We thought the reason for non-renewal was the high British Orienteering fees after the first free year (ESOC didn't have a first free year). This year we believe it is because British Orienteering only sent renewals by email and these emails were sent by random British Orienteering staff email addresses rather than a "membership" address. Also the badly thought out proposal that was passed to stop family membership didn't help.
RJ wrote:Sunlit Forres wrote:I do sometimes wonder if we orienteers are as friendly as we pretend to be - ie if you see someone at your club's event and don't recognise them, introduce yourself and ask how they got on.
.... is not necessarily due to lack of recognition etc. Surely not for them all. If they are returning for event after event then they will meet people.
I think we need to look at the product we are 'selling' to these new members. Are there enough events for them to go to. Is the orienteering too difficult? Is training/coaching offered by the club at any other time? There are enough of them in the same boat you would have thought, so are you meeting their 'sport' needs? Are they getting from the sport what they thought they would get when they first came? In other words was your advertising misleading or you didn't carry on with the message for long enough.
I would love to learn more about the situation. There must be lessons for all clubs there!!
We organise 10 local Saturday level D events (White, Yellow, Orange and usually Green courses) per year. Once a month excluding August and December (Helpers away on holiday/Christmas shopping!). Last year participation was,
Seniors Members (214) 21
Seniors Non-members (62) 6
Juniors Members (200) 20
Juniors Non-members (203) 20
Additionally there was,
Seniors Non-paying (298) 30
Juniors Non-paying (168) 17
The main problem we have is getting parents to let there children run individually. We often get groups of two adults and two children together. They cannot possibly get the best from the sport. We ask them when finishing if they enjoyed it and most say yes, but we never see them again! Last year we had about 450 different participants, but 350 only did one event and fewer than 10 did more than 4 events.
Additionally the East of Scotland clubs organise training sessions for juniors on Saturdays approximately monthly during term time with attendance of about 25 juniors (15 seniors).
RJ wrote:I know that we have lost a few family membership units over the years because they probably found it too energetic and 'sporty' and maybe because it took too much effort to keep the whole of the family group motivated to come along.
We find the very best route is to catch youngsters through school events and they bring their reluctant parents along.... who very soon realise they like it as well.
We find it impossible to get youngsters to take the step from school events to local level D events. The parents just cannot be bothered to take them and that is to events within Edinburgh, therefore less than 5 miles away.
Simon Firth - ESOC
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Re: Prizes for Publicity
smf wrote:RJ wrote:I know that we have lost a few family membership units over the years because they probably found it too energetic and 'sporty' and maybe because it took too much effort to keep the whole of the family group motivated to come along.
We find the very best route is to catch youngsters through school events and they bring their reluctant parents along.... who very soon realise they like it as well.
We find it impossible to get youngsters to take the step from school events to local level D events. The parents just cannot be bothered to take them and that is to events within Edinburgh, therefore less than 5 miles away.
We even had a local event on a park right next to the school and guess how many turned up, yes zero!
Simon Firth - ESOC
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Re: Prizes for Publicity
smf wrote:We even had a local event on a park right next to the school and guess how many turned up, yes zero!
But did you involve the school in staging the event?
Moravian tried this at Buckie last year. We were more successful than you, as one turned up. Fortunately lots of travelling club members did too.
So next month (for the second of Moravian's 12 Saturday & Schools League events on the 23rd) the club has asked the local school at Lhanbryde (near Elgin) if they'd like them to come and stage the event from their school, and involve them in doing refreshments for their PTA as a fund raiser. Their pupils and parents get entry at member rates.
The head teacher has offered the club use of the school buildings (for free) and has just decided that they're going to do a full morning of orienteering 2 weeks before the event to get their kids in training. The test will be to see how many turn up - their pupils had just four "pupil runs" in the whole year in 2012. The even bigger test will be to see how many turn up in March at Aberlour 15 miles away!
- Sunlit Forres
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Re: Prizes for Publicity
The failure to renew figures given earlier are not shocking. The figures sound slightly better than the general rule that when people join any sort of club, activity be it sport or even money generation for every 10 that join 7 will do precisely nothing, 3 will give it a go and and just 3% of those that do will really go for it.
The renewal figures quoted match the 30% figure just fine, and that should give you about 3 thoroughly active members every 2 years, which I would guess you are pretty likely to be bettering - we certainly do in Moravian.
The renewal figures quoted match the 30% figure just fine, and that should give you about 3 thoroughly active members every 2 years, which I would guess you are pretty likely to be bettering - we certainly do in Moravian.
- EddieH
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Re: Prizes for Publicity
Not quite publicity, but loved this Event Flier for the upcoming DCU sprint event
https://sites.google.com/site/collegeca ... nt-details
This bit is priceless
This is a sprint standard map, so an olive green area means you do not cross it. It refers to no access / private property / flower beds. Would you like a crowd of sweaty runners pounding over your nicely cultivated daffodils or spuds? Then please don't. We can all make mistakes, but try not to. Areas will checked for footprints and moulds taken at the finish may be compared, leading to potential public shaming.
And they use, as we at CHIG have started to do, Google docs based entry forms. (See our Street-O event listing for tonight's Finsbury Park event for another example)
http://chig.org.uk/?ai1ec_event=north-l ... ance_id=55
https://sites.google.com/site/collegeca ... nt-details
This bit is priceless
This is a sprint standard map, so an olive green area means you do not cross it. It refers to no access / private property / flower beds. Would you like a crowd of sweaty runners pounding over your nicely cultivated daffodils or spuds? Then please don't. We can all make mistakes, but try not to. Areas will checked for footprints and moulds taken at the finish may be compared, leading to potential public shaming.
And they use, as we at CHIG have started to do, Google docs based entry forms. (See our Street-O event listing for tonight's Finsbury Park event for another example)
http://chig.org.uk/?ai1ec_event=north-l ... ance_id=55
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