How Facebook works (or not)

[Sunlit Forres]

Mike - your page is the one that I'm sure everyone sets their standard by. I certainly do. I've just set up a "promoted post" for the run in to the Moray Mix (thanks to everyone who's entered by the way).

That info you posted is very useful - thanks for putting it up. The interaction that I can see on the TVOC FB page is probably a lot less than what you see as page admin. I imagine that this is because a lot of people who like/comment etc have their settings so that only friends etc can see their details.

On your advice I set up a Moravian closed group which is slowly starting to get used. It's ideal for club-only chat and banter.

But the bottom line is that you're right. The more interaction there is on a 'public' page the more effective it is. Combined with a steady flow of material elsewhere (eg the press, Twitter) Facebook is a very effective promotional tool, as we've seen up here too. The most important thing, however, is to engage these new folk when they appear at events, and that's where the general club membership can REALLY help. You can't beat a smile and a friendly word.

[MikeShires]

Hi, thanks. I've just realised that some of my post was in relation to the other, similar, thread on social media and orienteers.

The interaction on the TVOC page is mostly on the individual events tabs, rather than on the main timeline, which may be why it's not immediately apparent. From the Insights tool, as long as lots of people are visiting the page and clicking on things, that suits me, as I know people are visiting the page. Insights also tells you which tabs people visit, I.e. Timeline, events, videos, photos etc - as you probably know, but that's very useful too.

As an even more advanced method of marketing, it's possible to look up the Sport England market segmentation data for an area, say Oxford, to see what types of people there are most likely to want to go running and participate in individual and outdoor sport. The Communication Plans for each segment then give ideas of what messages these people respond to, e.g. bold bright adverts or more refined quality adverts, and what drives them to do sport, I.e. Do you need to promote the low cost, family experience, competitive side of the sport etc. a Facebook ad campaign (and indeed any marketing campaign) planned around these objectives will have even more success. That's what I've tried to do at TVOC over the past 18 months or so - there are some surprising differences between areas, in terms of who is best to target.

Hope your promoted post for the Moray Mix is a success!

[graeme]

23000 views in less than two days, and counting.
http://vimeo.com/98326112

The rulebook of televisual orienteering is being rewritten (and this isn't the best stuff).