Ability to read maps

[RJ]

Some time ago there was a report about the two sex's ability to read a map. Only x% of women were able to read a map. Anyone remember the report and the percentage that was used?

It makes a good tag line for some advertising, since orienteers obviously can!

[PorkyFatBoy]

It might have been this article from the Times?

http://www.nopesport.co.uk/forum/viewtopic.php?t=3205

(WARNING - originally posted in Banter section)

[RJ]

There are two high resolution pdf files available for download. Once again they will print well on any colour printer, onto an A4 sheet. You can trim them to the tick marks to give an A5 sheet with full bleed. Use a good quality paper for best results.

If you want to include details of your club, or a contact telephone number etc, then put the paper through the printer a second time. Then trim to A5+.

The target audience this time is women. Perhaps they would work really well on University notice boards, or in sports centres. Any other suggestions?

[Mrs H.]

RJ I'm really cross you pinched my Birds in the trees idea! especially as you havn't got a tree insight - you can't poach other people's work like that!

[mharky]

i'm not to sure about the yellow

[Tatty]

Shame they used a picture of a Dane , not a Brit!!

[RJ]

Shame they used a picture of a Dane , not a Brit!!

I searched long and hard for women reading a map while running. I also thought about touching up the photo to remove the Denmark logo.... but then it doesn't really matter. The message is there!

[bendover]

constructive comments:

from a design perspective - on the second poster (the one of the dane) i'd try and move the 'british orienteering' text away from the girls legs and the bottom of the poster. it would be more visible positioned over the concrete.


the poster featuring a mass start - the text in yellow doesn't really make sense to me - 'with ten seconds to make your first decision you have to.'

'have to' what?.... ok so it's obviously 'be able to read a map'.. but i think it could be worded better.

or even just leave it at 'apparently women find map reading difficult' and then the link to the BOF website.

any more thoughts?

[Guest]

Agree with Bendover 'with ten seconds to make your first decision you have to.' doesn't really make sense.

In the second advert the 'Go tell that to the birds in the trees!' is too much of an in-joke. It isn't going to make any sense either especially without any trees in the picture. Leave both as 'apparently women find map reading difficult' and then the link to the BOF website.

James

[soundman]

cant actually remember but it was a very low percentage!

[RJ]

Many thanks for the constructive criticism on the layout of the posters. Second versions have been created, without the yellow text. These are on the BOF Press Forum website (Marketing pages). So.... two versions to choose from.

We have put some of them up in local sports centres. We need to keep promoting **Orienteering**, keeping it in the public domain. The more posters we can display the more chance we have of attracting new people to the sport.

[Klebe]

These are on the BOF Press Forum website (Marketing pages).

Right, this is probably me. Give me a clue where this is.
I have been to the BOF website, 'hit' Marketing and cannot see Press Forum anywhere.
I have tried looking at the site map on the website and cannot find Press Forum listed.
Where do I find the BOF Press Forum Website ??

[Guest]

These are on the BOF Press Forum website (Marketing pages).

Right, this is probably me. Give me a clue where this is.
I have been to the BOF website, 'hit' Marketing and cannot see Press Forum anywhere.
I have tried looking at the site map on the website and cannot find Press Forum listed.
Where do I find the BOF Press Forum Website ??

The following text and link is about five lines down on the Marketing page. Hope it works!

Club press officers can visit their forum here

[Klebe]

Thanks Guest.

I must be fully awake before searching the web next time.