A Wonderful PR Opportunity

[Sunlit Forres]

With all those stories coming out in the media yesterday about map reading becoming a dying art, we have an opportunity made in heaven to market orienteering.

In three month's time, we have a World Championships and a set of spectator races that have already attracted 4,394 entries. I am told that we haven't attracted a single major sponsor.

Could Nopesport readers get their thinking caps on and make hints to any companies within their sphere of influence. If I were a businessman I would be sensing an opportunity to gain some brownie points for my company here.

This would be a good soapbox for Craig Anthony and the gang at BO to climb on to next week.

http://www.bbc.co.uk/programmes/p02p4dw4

http://www.bbc.co.uk/news/technology-32545974

http://www.bbc.co.uk/news/education-32551090

[Gross]

I am told that we haven't attracted a single major sponsor.

Something wrong with the UK mentality..... this must be the first WOC since the last time in was in UK (1999) not to attract a major sponsor.

Though BOF were paying someone to sort this kind of thing out.... maybe his / her salary would be better used going to WOC