Here are some interesting snippets:
Non-organised physical activity has a much higher participation rate. Possible explanations are the decreasing willingness of time constrained people to commit to
structured sporting activities and a greater emphasis on recreation, health and fitness as opposed to competition.
A current trend in the fitness sector is the use of social media to build and foster sporting communities, such as the ‘UrbanRec’ Facebook group or the ‘RunKeeper’ app. Social media create online communities through which people can engage in sport and communicate sporting preferences to a wider audience. The involvement of sporting clubs and government would facilitate better delivery of sporting services. Smartphone communication technology is likely to play an important role in building fitness communities into the future.
For many people fitness and exercise is a substitute for organised sport. A fit and healthy society is undoubtedly a good thing and a high priority. The question for government, sports and society is what investment needs to occur to ensure the broader benefits of organised sport are accessible to all. This could involve partnering with other bodies to provide these services.
Perhaps none of this is a surprise to us? Regardless, I found it an interesting read.